GoResponse Telephone Answering Service Staff

Government cracks down on cold callers

Cold callingNew government legislation means it is now illegal for cold callers to disguise or hide their phone numbers, even if they are calling from abroad. As of 16th May, any unsolicited calls must clearly show the originating number. For many respected call centres, the rules are likely to be welcomed and could help clear the industry of its previously tarnished reputation.

The UK minister in charge of data protection, Baroness Neville Rolfe, said that nuisance calls are being taken extremely seriously. “Nuisance calls are incredibly intrusive and can cause significant harm to elderly and vulnerable members of society,” she said.

She added: “We’re sending a clear message to rogue direct marketing companies. Nuisance calls are unacceptable and we will not hesitate to take action against the companies behind them.”

Meanwhile, Which? Executive Director, Richard Lloyd, explained the latest change is an “important victory” in the fight against cold calls. With companies now forced to reveal their numbers, it will be easier for consumers to report those acting outside of the law and facilitate enforcement. This should help drive down the number of firms acting in an unscrupulous manner.

For companies in the telephone answering services community, the latest legislation will help to throw off the bad reputation of call centres, which is a view that is still held by many customers. As cold and nuisance calls are cracked down upon, the sector can focus on the most important priorities: offering the best customer care possible to consumers.

award winning