GoResponse Telephone Answering Service Staff

Call centre assistance with research

All business owners understand the importance of market research. Knowing what customers are looking for can be the key to success and one way of tackling this can be to bring in the services of a call centre. It is often the case, particularly with small businesses, that there is neither the time nor the staff to carry out market research in-house, so outsourcing this work can solve a problem that faces many companies that want to carry out this work but have so far been unable to.

Market research can be carried out alongside customer surveys as it is important to understand the attitudes of customers and their buying patterns. Keeping an eye on business trends is essential so that a business can develop in line with the market. In this way a call centre can be more than a simple telephone answering service but can help a business to become more proactive. It can also be a great way to market new promotions and offers in order to attract more business at the same time as finding out more about the needs of the customer.

It is considered that speaking to a real person can help the company to gather more accurate data. Those who send out paper questionnaires or email will find that only a small percentage of customers will complete them. The person assisting at the call centre is able to build a stronger rapport with the customer and therefore obtain a very accurate picture.

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