The Story So Far

GoResponse Ltd was launched in October 2003 by Mark Kirby. Mark had been a partner in an marketing consultancy with its own outbound call centre ; and prior to that an operations director in the franchising industry.

GoResponse was formed to fill a gap in the industry of providing high class call handling services, utilising the best people and technology, but making it accessible to the majority of businesses.

Transparent From The Start

The fundamental principle of the business is to provide an honest, pro-active service - centred around the customer experience, with complete transparency.

It is still true to say that many outsourced call centre providers still hide behind a cloak of secrecy, smoke and mirrors. It is the heart of our company ethos to provide openness and accessibility - a true partnership approach.

From day 1 we published our headline prices on the internet - a risky approach - and one that our competitors try to use to their advantage, but one that we still believe is appreciated by our prospective and existing clients. We know we are not the cheapest, but we also know that we do provide the best value for money. Indeed a significant number of our new clients are companies coming over from other providers having been dissatisfied with their service levels.
Our transparency ethos has been taken to a new level with our new LiveStream service which provides our customers with real time access to all of their call activity from any Internet-connected PC.

Forward Looking Strategies

Recognising trends in how clients want to achieve the best from their call centre service, we are continually developing new 'out of the box' approaches to create more value for our clients, including specific areas as:

• Techniques, partnerships and technology that increases sales order values by an average of 25%
• Strategies to reduce the call handling duration, without compromising the caller experience - saving significant costs for our clients
• Introducing services and technical solutions that allow for an enhanced customer experience, such as database integration with our clients to produce superior customer service capabilities with back office functions. Indeed we have recently been able to reduce the customer service costs experienced by two of our clients by 50%

The Highest Standards Of Service

Whichever GoResponse service you require, you can rely on us to provide the service that exactly matches your requirements.

Clients we serve include small businesses through to global enterprises. However there are no favourites - your calls will be handled with the same level of care whether you have 1 call or several thousand.

The standard of service levels and client satisfaction are of the highest pedigree; with call handling workflows implemented to exacting standards.

For further reading about the company, please see the "Further Interest" section above.

> Founded In 2003
> Strong Customer-Centric Ethos
> Transparent From The Outset
> Forward Looking Strategies
> A Continually Growing Business